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Art Director + Creative Director
TYPOGRAPHY
Creative Use Of Grid Systems and Hierarchy
This collection brings together independent experiments, academic studies from ArtCenter, and commissioned work exploring typography as both a visual system and a means of communication.
Rooted in Swiss grid systems and Bauhaus principles, the work uses structure as a foundation for experimentation. Shifts in scale, weight, spacing, and alignment introduce tension, establish hierarchy, and challenge conventional arrangements without sacrificing legibility.
The objective is to create typography that is clear, memorable, and visually compelling, where the arrangement of letterforms carries as much meaning as the words themselves.

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