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Art Director + Creative Lead + Creative Manager

TYPOGRAPHY

Creative Use Of Grid Systems and Hierarchy

I think typography is the closest design gets to music. Size, weight, leading, tracking, kerning: a handful of variables that, arranged with intent, turn flat words into rhythm, tension, and voice. This is a body of work obsessed with that arrangement. Some pieces are self-directed experiments, some are academic studies from ArtCenter, some are client work stripped back to its bones.
 

Built on the discipline of Swiss grid systems with Bauhaus influence. The rigor of the grid system, the cleanliness can become forgettable. To disrupt, grids are used with tension: a weight too heavy for its space, leading pulled tighter than comfortable, a composition that departs from the rule to provide clear hierarchy. The contrast provides curious moments that makes the eye stay.
 

My layout processes, and experiments within these processes always aim to create type that is legible, memorable, and emotionally charged. Type that carries the message and becomes the message. Typographic layouts are loaded with decisions. The right choice is felt before it's read.

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