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Art Director + Creative Director

TYPOGRAPHY

Creative Use Of Grid Systems and Hierarchy

This collection brings together independent experiments, academic studies from ArtCenter, and commissioned work exploring typography as both a visual system and a means of communication.

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Rooted in Swiss grid systems and Bauhaus principles, the work uses structure as a foundation for experimentation. Shifts in scale, weight, spacing, and alignment introduce tension, establish hierarchy, and challenge conventional arrangements without sacrificing legibility.

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The objective is to create typography that is clear, memorable, and visually compelling, where the arrangement of letterforms carries as much meaning as the words themselves.

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