For Mattel's 2025 San Diego Comic-Con exclusive, I led the creative concept and art direction for packaging inspired by the T. rex rampage through San Diego in The Lost World: Jurassic Park. Working with marketing, copy, packaging engineering, product designers, Universal, and Mattel leadership, the concept imagined the dinosaur finding its way to Comic-Con.

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Inside the standard Mattel shipper, the protective box resembles a 1990s computer monitor, displaying a breaking-news report of the T. rex rampaging through the streets. The main package takes architectural cues from the San Diego Convention Center, while the interior insert continues the convention setting.

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Adding another layer to the story, a Jurassic-branded fan included with the product holds a miniature replica of the very package it comes in.

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The exclusive sold out in 13 minutes. Mattel's Jurassic World Packaging and Product Design Team was named a 2025 TAGIE finalist for Innovative Art and Design Visuals of the Year.