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Art Director + Creative Director
JAMES JEAN -
MASTERS OF
THE UNIVERSE
Fine Art In Action
For Mattel Creations' collaboration with artist James Jean, I led the packaging concept and art direction for two Masters of the Universe collectibles: He-Man with Battle Cat and Skeletor with Panthor. Working directly with James, I developed the package layouts and structure, designed the collaboration logo, and directed the application of his original illustrations.
James's Flora and Coral concepts inspired a terrarium approach to the packaging. I designed mirrored window boxes that frame the figures within their own environments and form a larger composition when displayed together. His illustrations carry through the exterior and interior, connecting the artwork with the collectibles.
Package Structure Sketches
Early structural explorations investigated the terrarium concept, with the figures displayed like specimens within enclosed environments. The final designs retained this idea while accounting for manufacturing requirements, structural limitations, and production costs.
Pack Out_He-Man and Battle Cat vs. Skeletor and Panthor
Figure positioning was critical to the composition. I experimented with poses at my kitchen table, testing He-Man both on and off Battle Cat before presenting recommendations to James and the broader production team. The final arrangements were developed through these reviews and refinements.
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