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Art Director + Creative Lead + Applied AI

CALL OF DUTY

Assets in Play

Some of the most immersive work in Call of Duty is environmental: the graphics that don't sit in a menu but wrap the world a player moves through. As the sole graphic designer embedded in map development at High Moon Studios, I built that layer across Modern Warfare III, Warzone's Fortune's Keep, and Ashika Island. Graffiti and street signs, store branding in five languages, tactical maps and blueprints, mosaics and stained glass, banners, kiosks, billboards, chalkboards, and the title screens that frame it all.
 

The work was as much about place as it was about design. Ashika Island had to read as authentically Japanese, down to the sushi restaurant signage and the sake posters. A London tunnel needed graffiti that felt local to that exact stretch of city. Each map carried its own visual dialect, and holding that consistency across an entire environment is what lets a player stop noticing the design and start believing the place.
 

The reach ran from a single weapon decal to a dragon mosaic spanning a courtyard floor, every piece working at the scale of a lived-in world. Done right, none of it announces itself. It simply makes the ground feel real beneath the player's feet.

World Branding
Call of Duty: Modern Warfare III, Trojan Horse
City and Business Wayfinding and Signage
Brian Ostroff — in-game graffiti, Call of Duty, Mind The Gap, Modern Warfare III
Lived in_Graffiti Tunnel
Call of Duty: Modern Warfare III, Mind the Gap
Illustrated tunnel graphics, localized for London
Brian Ostroff — environmental graphics, Trojan Horse, Call of Duty Modern Warfare III
I've Been There
Call of Duty: Modern Warfare III, Trojan Horse
Storefront and street signage
Brian Ostroff — environmental graphics - building skins, Trojan Horse, Call of Duty Modern Warfare III
Fluency Across Styles
Call of Duty: Modern Warfare III, Trojan Horse

Postcards, Snacks, Ticket Booths
Brian Ostroff — Microchip Bear Graphic, Mind the Gap, Call of Duty Modern Warfare III
Beat the Clock
Call of Duty: Modern Warfare III, Mind the Gap
Bear graphic for story-driven mini-game
Brian Ostroff — dragon floor mosaic, Fortune's Keep, Call of Duty: Warzone
Dragon Mosaic
Call of Duty: Warzone, Fortune's Keep
Throne room floor that spirals open to reveal a secret room
Brian Ostroff — weapon skins, Call of Duty
Genus Firmamentum
Call of Duty: Warzone, Fortune's Keep
Custom weapon finish, one of thousands of shipped in-game assets 
Brian Ostroff — skinning of Japanese Aquarium, Ashika Island, Call of Duty: Warzone
Beach Clubbing
Call of Duty: Warzone, Ashika Island
Flip-flops, Speedos, Bikinis, Beach Balls - Bus Shelter, City Signage
Brian Ostroff — skinning of Japanese Aquarium, Ashika Island, Call of Duty: Warzone
Multi-cultural Fish
Call of Duty: Warzone, Ashika Island
Indoor and outdoor signage for a small Japanese Island - Aquarium
Brian Ostroff — Sushi restaurant, Sake poster, Japanese Banners, Logo design, Ashika Island, Call of Duty: Warzone
Sake Set Dressing
Call of Duty: Warzone, Ashika Island
Wall Decor, Menus, Restaurant Branding - Sushi Bar
Brian Ostroff — Japanese Beach Club Bus Stop Graphics, Ashika Island, Call of Duty: Warzone
Beach Clubbing
Call of Duty: Warzone, Ashika Island
Flip-flops, Speedos, Bikinis, Beach Balls - Bus Shelter, City Signage
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