Art Director + Creative Director
MORE NOISE PLEASE
The Essence of Stimulation
MORE NOISE PLEASE began as a two-year MFA thesis at ArtCenter examining distraction, fragmented information, and the loss of context in an increasingly digital world. Extensive research across design history, social media, human behavior, and emerging technologies informed its direction. Rather than quiet the noise, the project sought to amplify it.
LABL uses augmented reality to layer social interactions over physical environments. The platform allows users to attach messages to people, places, and objects, challenging perceptions of identity, anonymity, privacy, and social behavior. It deliberately exaggerates the systems we have grown accustomed to accepting.
What began as a speculative design experiment evolved into a comprehensive product system encompassing creative direction, visual identity, user experience, business strategy, and application development. LABL remains in active development.
Process Book
The 463-page process book documents the evolution of the thesis through research, critical writing, visual experiments, and design development. It includes explorations of appropriation, early AI-generated imagery, and discarded directions, revealing the thinking and decisions behind the finished work.
Graphic Identity
Univers establishes a neutral typographic foundation, while Karla introduces the mechanical character of a label maker. A high-contrast CMYK palette and 45%-opacity backgrounds allow messages to coexist with their surroundings while maintaining legibility. The iconography emphasizes clarity, simplicity, and intuitive interaction.
Follow
Messenger
LABL
Self
LABL
Filter
Content
Content
Archive
Interface Iconography
45°
Typographic Style
Primary Colors
Secondary Colors
Univers was originally designed to be neutral to reduce emotive inferences - fitting conceptually. Karla has an embellished aesthetic making it ideal for a label gun while contrasting with the neutrality of Univers.
Graphic Elements
45% opaque white background separates posted LABLS from their environments.
High contrast tones and a basic CMYK color scheme gives an edgy, punk-like feel, as well as hints of playfulness.
Instructions
Select target
Type message
Press LABL
See LABL
Press
Early Development (pre AI)
Browser based experiments focused on organizing text over a selected object in an augmented space.
See your LABL
Press LABL
Type your message
Select your target
Instructions
Press
Mockups
