The brief was to create an original graphic design arguement that picks at a problem and finds solutions through experimentation and research revolving around processes of visual communication and/or invented languages, forms, typography, applications. The core to finding the problem, was first finding my own, authentic voice. 

 

The instinct in design is to solve distraction: to simplify, to quiet, to turn the volume down, to provide scripted focus. Two years of research across design history, cultural movements, and the sociology of attention led to the opposite conclusion. The solution presented by LABL wasn't to reduce the noise. Instead, it was meant to increase the volume. It is meant to be a sarcastic, scary commentary on the current state of capitalism, politics, and social media.

​

At its core, LABL can be defined as an Augmented Reality Social Media Application where users pin messages to locations, objects, and people through machine learning, pattern recognition, facial recognition, and GPS. Messages can be viewed in real-time through the camera interface. They exist in the digital world based on the users subscription level. The more the user pays, the more control they have over the timelines, amount of messages, and chracter counts associated with their augmented airwaves.

​

LABL is now in active development.