FONT DESIGN

Form and Function

Every decision in Type Design is structural, every proportion... balance in the negative space... overall color of the body copy... either they work or they do not. The work here, completed during my MFA in Graphic Design at ArtCenter College of Design, treated original typeface development as both a technical discipline and a conceptual practice: letterforms built from first principles, every decision traced back to a reason and a function.
 

Research drew from type history across European and non-Western traditions, with particular attention to how letterforms carry cultural weight beyond their literal function. The structural touchstones were Wim Crouwel's rational grid logic, Herb Lubalin's artistic expression, Piet Zwart and Theo Van Doesburg's constructivist energy, and the vertical and lateral motion of the sign painter's hand informing contrast, weight, and proportion.