FONT DESIGN

Form and Function

Developed during an MFA in Graphic Design at ArtCenter College of Design, this project treated original typeface design as both a technical discipline and a conceptual practice. The pattern and rhythm of the digital nib came from the relationships among its letterforms: proportion, negative space, contrast, and weight.

​

Research drew on European and non-Western type histories, with attention to the cultural weight letterforms carry beyond their literal function. References included Wim Crouwel’s rational grid logic, Herb Lubalin’s artistic expression, Piet Zwart and Theo van Doesburg’s constructivist energy, and the vertical and lateral motion of the sign painter’s hand.