Art Director + Creative Director
SHINE LA
Encourage Community. Encourage Health.
ShineLA was envisioned as the world's largest public health initiative of its kind, with a proposed 150,000 participant study to increase physical activity across Los Angeles ahead of the 2028 Olympics.
Selected for an ArtCenter Designmatters fellowship, I worked with a very small multidisciplinary team, developing branding, environmental graphics, spatial design, and illustration. Field research and direct engagement with park directors, staff, and residents informed the creative direction and helped identify opportunities to improve access and participation.
The proposed design system extended across Los Angeles through citywide activations, spatial graphics, park environments, signage, and digital experiences. Each touchpoint was intended to subtly encourage physical activity in everyday life, improving long-term health in targeted communities while ultimately reducing preventable healthcare costs.
Core77 Design Awards, Student Notable, Design for Social Impact and Sports & Recreation, 2020
IDSA IDEA Awards, Silver, Student Designs
Graphic Identity
Fifteen years working directly in these neighborhoods informed ShineLA’s graphic identity. The visual system communicates across languages, generations, and communities without losing their individual character. Research, community outreach, and firsthand experience shaped a cohesive yet adaptable visual language through color, iconography, and illustration.
Primary Color
Secondary Color
Tertiary Color
Typographic Style
Iconography
Illustration Style
Application Splash Screen
DISCOVER & CALENDAR
Calendar
Search for Experience
Experience
Digital Systems
The proposed digital platform was designed for the diversity of Los Angeles: multilingual, multigenerational, and mobile-first. Community resources, recreational programming, activity incentives, point-of-sale functionality, and family scheduling were integrated into a flexible system tailored to the needs of distinct communities.
Favorites
Level Up
A proposed rewards system used collectible badges, time-based goals, and shared achievements to encourage physical activity. Designed to sustain motivation, reinforce healthy habits, and foster community participation, the system connected individual progress to a broader collective effort.
Web Design for a Multicultural Audience
The proposed website combined video, intuitive navigation, and a flexible visual language to make recreational opportunities accessible and engaging. Community research and stakeholder feedback informed a design intended to connect with people across different cultures, languages, and generations.
Wearable + Data
Custom-branded Garmin wearables were proposed to track physical activity, contribute data to the larger health study, and give participants a clear view of their daily progress. The integration connected individual activity with the initiative's broader public health objectives.
Printed Media
A flexible visual system extended across citywide campaigns, neighborhood programs, and park-specific promotions. Consistent typography, color, and illustration established a recognizable identity while allowing materials to respond to different communities and environments.
Environmental Graphics
Rather than simply decorate parks, the goal was to give communities a role in shaping their public spaces. The proposal included artist briefs, resident participation, and collaboration with the LA Department of Cultural Affairs to transform underused walls into community-driven artwork. Reimagined four-square, wall ball, and hopscotch graphics brought opportunities for movement, play, and community connection to otherwise overlooked spaces.
