Walmart's last-minute request for a Toy Story 5 exclusive left six weeks from kickoff to art release. I led the packaging concept and art direction, coordinating illustration, creative reviews, licensor approvals, and production across two continents.

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Fan enthusiasm centered on Woody's bald spot. The packaging needed to respect the character and his history. I developed a nostalgic direction using weathered paper, an '80s studio portrait montage, and a sunset silhouette. A spot-UV mirror on the backer reveals the back of Woody's head without making it the focus.

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I directed an illustrator through blueline concepts, presented options for review, and coordinated daily refinements with Mattel's production teams in Asia. I also directed photography for packaging and e-commerce.

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The exclusive shipped on schedule with gold foil and spot-UV finishes.