Encourage Health, Encourage Life.

A sponsored project for improved wellness and equity in Los Angeles County. Collaborated with a small team in conjunction with Designmatters (ArtCenter College of Design), Cedars Sinai Health and Equity, The Los Angeles Department of Recreation and Parks, Garmin, and Discovery Cube. The challenge was to create tools for Angelenos to be 10% more active between now and the upcoming 2028 Olympics in an effort to impact the overall health of this large, diverse community. Environmental, analog, digital, and graphic identity systems were designed to encourage playful activities. These tools were used to capture data for further studies on the impact of what a little "extra" can do for a large population. The first phase of this project is being tested in 2019 and is presently being refined in 9 inner-city parks with the goal of expanding its range to 52 parks, as well as city locations.


Research, Identity Design, Environmental Design, Digital Design

Graphic Identity

Having worked with our targeted communities for 10+ years, ! was able to contribute insight and on-the-ground research for our team's graphic identity and specific environmental graphic solutions. 

Based on the needs of different target markets, the developed application has easy access to community information, offered opportunities, exercise incentives, a point-of-sale, and scheduling for individuals and families.  

LA Rec and Park Website

Digital Systems

Fashion & Data

Low-cost, durable fitness trackers help families know if their goals are being met while supplying open-source data to scientists and researchers.

Printed Media

Coordination of visual language between city and park campaigns meant to unify, bring curiosity, and reinforce overall messaging.

Environmental Design

Interviews and over a century of interaction with neighborhoods of focus helped inform strategy and design solutions.

Giving ownership to communities through design briefs and connection with the Los Angeles Department of Cultural Affairs.

A few extra, individual steps will make a community of difference.