The Essence of Stimulation

LABL's augmented reality came to be through the graduate thesis process. LABL is an application that allows users to read and leave messages in digital space using their phones. Messages can be attached to specific locations through machine learning, pattern recognition, and GPS cross-referencing. Text can also be attached to individuals through biometrics. It was designed to act as an ironic commentary on the trajectory of technology and the way its innate distractions change the way we experience the world.


Design Strategy, Research, Identity Design, Creative Direction