The Essence of Stimulation

Label's augmented reality came into existence as the amalgamation of research for my graduate thesis. This application allows users to read and leave messages in digital space using their phones. Messages can be attached to specific locations through machine learning, pattern recognition, and GPS cross-referencing. Text can also be attached to individuals through biometrics. It was designed to act as ironic commentary on the trajectory of technology and the way its innate distractions change the way we experience the world.


Design Strategy, Research, Identity Design, Creative Direction

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