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A rational design solution using references from 1950's Dutch Avant Garde type design as well as sign painting. Inspiration comes from designers such as Wim Crouwel, Herb Lubalin, Piet Zwart, and Theo Van Doesburg. The vertical and lateral motions of gestures found within sign painting informed the contrast, weight, and proportions of each letterform.
Font Design, Research, Creative Direction
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